Thursday, February 12, 2009

Affiliate Marketing Tactics

Affiliate marketing can be a good choice of online business should one decide to take it up either as a hobby or a full time thing. It can be very rewarding but at the same time, it can be like you are getting nowhere. It is possible to become successful and with avoidance of the most common pitfalls, one can be sure to have a fruitful career.

One thing to make sure of is that you join an affiliate rewards program that offers good commission. It is no use setting up strategies, choosing excellent banners and other marketing strategies and then finding out that after a couple of months of hard work and dedication on your part, you do not see any kind of return for your investment.

Some merchants use cookies to track referrals so therefore because most people do not buy products when they first look at them so therefore the referrals are tagged with your ID and any future purchases and you will get your associated commission. Sometimes things can happen with cookies whereby cookies are cleaned out regularly so cannot be associated with you, or the person has some sort of cookie blocking software. Another problem is that maybe the person is using cookies correctly but the merchant is not operating them correctly.

Cookie problems are fairly common. Most merchants are not techno savvy so therefore do not even know they are not doing something right. Be sure to check your cache folder regularly to see if cookies are both activated and functional.

Another problem is dealing with multiple payment options. If you are signed up to an affiliate program that processes payments on behalf of merchants then multiple methods of payment is not that uncommon. Check the merchant's site carefully and make sure everything is legitimate and above board. Payment is the primary reason for affiliates marketers to be affiliate marketers, as the potential to earn a lot of money is huge.

Another problem could be that people do not like affiliate links so therefore the user simply ignores them or types in the URL direct into the address box. A good merchant will employ JavaScript to remove the ID from view.

Some other problems associated with affiliate marketing are things such as decoy services and products and not monitoring the arrangements the affiliates have with the merchants. Some merchants are dishonest and it is important to keep an eye on them to make sure no one is getting screwed over. It is important to filter out the good from the bad. Every merchant has problems with software etc. from time to time so it is important to be vigilant and careful.

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